Hayden Lindsey, VP & DE, Enterprise Tools and Compilers

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The 2008 installment of the Rational Software Development Conference (RSDC) was held in Orlando the week of June 2. It was a great event, with >3200 attendees, interesting keynotes by the likes of Danny Sabbah (Rational GM), Grady Booch and William Shatner, detailed technical sessions in the various tracks and workshops, many customer and partner presentations, etc. The Enterprise Modernization track was very well attended, and we had several sessions on EGL, presented by IBMers, partners, customers and combinations.

The highlight of the week for the EGL fan was probably the skit done by Scott Hebner (Rational WW VP of Marketing and the MC of the conference) and Mitch Fatel (guest comedian and troublemaker) during the main tent on Tuesday. In short, Hebner challenged Mitch to create a Web 2.0 conference scheduler that runs on his iPhone within an hour...if successful, Mitch could have Hebner's job. 59 minutes later, Mitch returns with the RSDC Conference Scheduler running on the iPhone! How did Mitch do it? In his own words "EGL buddy! EGL!" (You will find a link to the skit on the EGL Cafe landing page.)

The backdrop to this skit is that Chris Laffra, our EGL architect and team lead for Rich Web UI, teamed with Joe Pluta of Pluta Brothers Design to create the RSDC Conference Scheduler using the upcoming EGL Rich Web UI support. Chris did the UI and Joe did the backend, which was a combination of EGL and RPG running on IBM i. It was advertised to conference attendees beforehand so they could access it from their iPhones, create custom session schedules, etc. We also highlighted it with a handout during the lunch on Wednesday. All in all, it was a great way to get the word out to a wider audience about EGL, and to show off a really cool new application of the technology.

The energy around EGL at the conference was very encouraging. We gave away ~150 of the new Rational Business Developer with EGL books--ran out early in the week. We gave away shirts and worn them ourselves--"EGL - Simplify Innovation". And most importantly as mentioned above, there were several talks by IBMers, partners and customers about EGL technology and how they are leveraging EGL to solve their business problems. For example, I was pleased to be joined in my Enterprise Modernization Overview talk in the Executive Summit portion of the conference by Carl Tilkin-Franssens, CIO of KBC. Carl described how his organization is leveraging EGL to create a large pool of business developers, located is various geographies around the world, that can work on projects independent of deployment platform--IMS, WAS, Unix--which KBC requires due to different infrastructure in different locations around Europe.

Finally, I was really encouraged by the enthusiasm of the many EGL business partners that attended RSDC this year. It is with their help that we can grow the number of EGL success stories so that the EGL presence at RSDC 2009 will be even greater!


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Welcome to the EGL Cafe

Posted by hayden_lindsey May 16, 2008


Hayden Lindsey here. Let me be one of the first to welcome you to the EGL Café!

First, let me introduct myself. I am responsible for Enterprise Tools & Compilers within Rational, which includes development and jumpstart services for EGL and the Rational Business Developer product. I have been with IBM for almost 23 years now, and for my entire career, I have been involved in one way or another with what is now EGL. While I have seen many great technical advances, customer success stories and the like through the years I have never been more excited about the potential and WW momentum that I am now seeing around EGL.

The goal of this Café is to accelerate that momentum and, in particular, accelerate the growth of the EGL community. Customers, business partners, and IBM employees can use the Café to connect with each other, share best practices, share code, get access to the latest product information, and learn from each other. Of course, like any social network, the value that you will gain from the EGL Café is directly tied to the active participation of the community--if you participate, you increase the value for everyone; if you do not...well let's assume that will not happen.

In the last 2 years, I have travelled extensively, meeting with hundreds of cusotmers worldwide. When discussing their IT challenges, I frequently hear the same set of issues...customers wanting to know how they can:

  • Exploit new technologies and innovation without retraining their existing staff that knows the business
  • Use new employees on any project, independent of the target platform
  • Provide modern web UIs using their existing staff and/or application systems
  • Define and implement an SOA solution, regardless of deployment platform
  • Have greater flexibility in using developers across deployment platforms

EGL, announced earlier this year as "IBM's newest business language", is designed to help customers with these challenges. In particular, EGL can help companies:

  • Apply existing business-knowledgeable staff to build all elements of multi-platform applications, end-to-end, from Web 2.0 to services to business transactions
  • Attract new staff with IBM’s newest business language, even when deploying to platforms for which they may be unfamiliar (e.g. CICS, IMS, J2EE, IBM i)
  • Use those same developers to create modern Web 2.0 Rich Internet Applications without having to learn Javascript, Dojo, browser nuances, etc.
  • Quickly create new services to be used in a SOA, exploiting the Service keyword in EGL
  • Break down the "skill silos", where developers are pidgeon-holed as "CICS/COBOL developers" or "Java/J2EE developers"--EGL developers are truly multi-platform developers, which is what is required in the industry today where most enterprise applications are multi-platform in nature

In the end, EGL is about helping companies gain flexibility within IT, which is required in order to support the ever increasing demands of the business. When people can work on projects independent of deployment platform, the IT organization has far more flexibility to adapt to the changing needs of the business. And of course, with EGL providing abstractions that hide platform-specific complexities (e.g. how to commit a transaction for CICS, IMS, J2EE or DB2), it also delivers unmatched productivity. But that can be the topic for another day.

So, again, welcome to the EGL Café. Let's all participate in order to raise the value of this venue for everyone.

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